Penelope_Farms_Advertisement.jpg

Penelope Farms

Disciplines
Branding, Packaging, Illustration

Tools
InDesign, Illustrator, Photoshop

Brief
Penelope Farms is an organic dog food company. Customers can expect their products to be made with locally sourced, quality ingredients. Penelope Farms embraces a holistic approach to dog food and understands that dogs are more than just pets, they’re family.

Approach
Unique dielines and bright colors create packaging that pops on the shelf. Playful illustrations explore the emotional connection between the audience, the brand, and their four-legged friends. Advertisements feature candid photography of friendly dogs, coupled with the easily recognizable packaging.