Fremont Oktoberfest

Disciplines
Branding, Illustration, Advertising

Tools
InDesign, Illustrator, Photoshop

Brief
Fremont Oktoberfest is Seattle’s largest fall beer festival. The three day event celebrates the best craft brews and food the city has to offer. Proceeds go directly to the Fremont Chamber of Commerce, an organization that works diligently to create and maintain the iconic and off-beat Fremont neighborhood.

Approach
Fremont Oktoberfest uses a bold red, black and gold color palette; a reference to the festivals traditionally German roots. Iconic Fremont landmarks play an integral role in the marketing strategy. Sculptures around the neighborhood would be dressed in traditional Bavarian lederhosen to promote awareness for the festival and create opportunities for social media sharing.